September 19, 20257:15 a.m. to 1:30 p.m.Parkview Mirro Center
Admission is $50 per person and includes:* Keynote speaker Barry LaBov, Founder and CEO of LABOV Marketing Communications and Training* 10 workshops across two engaging sessions* Networking opportunities with fellow guests and exhibitors* Hot breakfast buffet and box lunchDon’t miss this opportunity to learn, connect, and grow your business!
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Barry LaBov is a two-time Ernst & Young Entrepreneur of the Year, recognized author, brand strategist and Founder of LABOV Marketing Communications and Training. The LABOV agency specializes in helping clients discover and celebrate their brand differentiation to rally their organization, and ultimately their customers. LABOV’s clientele includes Harley-Davidson, The Macallan Scotch brand, Audi and other leading brands worldwide. His book, “The Power of Differentiation, Win Hearts, Minds and Market Share,” was the Top New Marketing Book on Amazon. Barry has been a guest on nearly 100 podcasts and is co-host on Difference Talks with the LABOV team. They have interviewed guests including top-selling authors, leading CEOs, and performers in sports and music.
Enjoy a full breakfast buffet and explore exhibitor tables
Explore exhibitor tables
Barry will inspire you to find "The Power of Differentiation"
Make your selection below but feel free to adjust on the day of the event.
Enjoy a box lunch, network with fellow participants and explore exhibitor tables
1. Understanding artificial intelligence: What it is and why it matters
This introductory session demystifies artificial intelligence, addresses common misconceptions, and explores its potential impact on small businesses and everyday operations.
2. Social media 101: Building a presence that drives growth
Learn the essential role of social media in modern business strategy—why it matters, how it builds brand presence, and where to begin for lasting results.
3. Financial resilience and funding strategies (panel discussion)
Financial resilience and funding strategies (panel discussion): A panel of industry professionals shares insights on strengthening financial foundations, exploring funding options, and preparing for economic uncertainty.
4. Employee retention strategies for a thriving workplace
Learn how to attract and retain top talent through a strong organizational culture, meaningful engagement practices and competitive compensation and benefits.
5. Winning customers: Sales and marketing tips from the pros
Hear from marketing and sales experts on how to build strong customer relationships, use essential CRM platforms, and host impactful promotional events.
6. Using AI to supercharge your marketing strategy
Discover practical applications of AI in marketing, including automated content creation, customer behavior analysis and smart segmentation to drive growth and efficiency.
7. Strategic social media marketing: Platforms, timing and engagement
Explore in-depth strategies for utilizing different platforms effectively, optimizing posting schedules and using analytics tools to boost engagement and conversions.
8. Building a yearly comprehensive business plan
Gain hands-on experience creating a strong business plan that covers critical areas such as budgeting, pricing, inventory, and long-term financial planning.
9. Scam Alert! Protecting Your Business from Fraud and Deception
Learn how to identify and avoid scams that target small businesses. This session covers common fraud tactics, warning signs, and steps you can take to protect your business, employees, and customers. Stay informed and scam-smart.
10. Succession planning: Securing the future of your business
A guide to preparing for leadership transitions, including planning for sale, family succession, or organizational restructuring for continued success.
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